Identity design for Hoioh Design.
Hoioh Design is a furniture brand based in Barcelona.
They design and manufacture original furniture focused on local sustainable production.
The main Hoioh Design brand has several collections(sub-brands), and they are planning to work with some other product designers to expand the collection.
The brand name is from the Spanish word hoyo which means hole/hollow, but turned into a symmetric way with H, O and I.
The identity is designed with a focus on the geometric form and symmetry of its name.